Some statistics to noodle on:
You don’t have to be a marketing whiz to know that video is powerful. In today’s market, it’s the fastest way to capture the eye of a buyer. It entertains, educates, and persuades. In all its glory, video is the ultimate communication tool.
they are more likely to list with an agent who uses video (NAR)
use YouTube as their #1 home search (NAR)
are driven from listings with video (NAR)
were the 3rd most popular type of video after Explainer and Social media (Wyzowl)